Remember when M&M's used to use the slogan "Melts in your mouth, not in your hand"? Well, after eating lots and lots of M&M's over my 23 years of living, I've learned, as I'm sure a lot of you have as well, that this slogan is complete and totally false. If you grab a handful of the delicious candy-coated chocolates and eat them slowly, a few at a time, without fail, you will always end up with stained hands. Around Easter, the stains are a little less obvious, since they're pastel, but they're there nonetheless.
My question is, why would the Mars candy company use such a blatantly untrue statement as their tagline? There are lots of good things to say about M&M's. Why not create a memorable slogan that's actually true?
I can't remember if they still continue to use this slogan, since the only thing that comes to mind when I think of M&M's is the giant, talking red and yellow ones, but if they do, I think that they should stop. Immediately.
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